IPad Lifestyle Product Video Challenge

16 03 2011

We were chatting, as you do, in the office and we decided that we should set ourselves a quick creative challenge. To produce a Lifestyle product video, nothing too complex and it had to be short  with  a cinematic feel.

So with only a small amount of preparation, I texted Katie, who as you know models for us now and again and explained our challenge. The timing was perfect, as she was available at short notice so we were good to roll.

So the basic storyboard for the video is a woman using her iPad at various times of the day, from waking up to going on a night out in Manchester.

iPad Lifestlye product video Manchester

Product video Manchester - Scene 1

After being woken by the iPad alarm at 10am!! The word ‘Lazy’ springs to mind (women and their beauty sleep),the blinds are then opened  and it’s time for a fry up…

Lifestyle product video manchester - Scene 2

Lifestyle product video manchester - Scene 2

…or in this case a nice healthy Strawberry smoothie, well you need to have your 5-a-day! The day continues checking out the ASOS website on the iPad, seeing what’s hot and what’s not.

Lifestyle product video Manchester - Scene 3

Lifestyle Product Video Manchester - Scene 3

The day carries on and and after checking Facebook and ‘Poking’ a few people…. Katie’s ready to hit the town. The final 2 scenes are the iPad being placed in her bag, and door being closed behind her. Goodbye Stockport hello Sankey’s… personally I would have gone to Coco Savannah’s in Stockport but that’s just the way I roll.

lifestyle product video manchester - scene 5

Lifestyle product video Manchester - Scene 5

So here is the finished video, we hope you like it. It was a fun video to make, and hopefully proves that it’s worth setting yourself a few challenges now and again, to keep things fresh. All filmed on Canon 5d mk2 and 90mm TS-E lens, for those techies out there…..like me!

 








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