iPad Product Video

Last week we posted our iPad Lifestyle Product Video Manchester, which was part of our internal challenge to produce a short film showcasing an iPad being used in a day to day scenario. For those that didn’t see the lifestyle version the link is at the bottom of this blog.

This week is all about the studio version of our iPad product video. We wanted a nice clean, high key product video, with the addition of some animated graphical overlays. We set up the studio, borrowed an iPad from my sister-in-law (still waiting for Santa to get me one), and after liaising with our graphics department we decided to go for simple lines and clean cut graphics. We wanted to show some of the key features of the iPad using animated graphical overlays. Whilst we wanted to mimic Apple’s advert, the team wanted a more creative filming style to be used, with a more graceful approach than Apple’s own product videos. It was shot on a Canon 5D Mark 2 and a variety of different lenses including one of our macro lens to achieve the shallow depth of field. Product videos are the future of online product promotion and due to their adaptability, can be used in-conjunction with numerous promotional channels. I hope you enjoy….

Graphics from iPad Product Video - Vivid Photo Visual

As you can see, we created some complimentary graphics, with a modern look.

Here is the finished product video.

And the Lifestyle Product video

Vivid work with Tecmark

A few months ago whilst scouting locations for our Miniature Manchester video we were fortunate enough to cross paths with Tecmark. Tecmark is a UK based Digital Marketing Agency that specialises in mobile app development and marketing, as well as Search Engine Optimisation. They have offices in Manchester and London.

They were due to update their website and wanted an eye-catching video on the Home Page. A video that portrayed how technology has made our lives easier.  How Mobile  Apps mean we can have information instantly, wherever we are.  We worked very closely with Richard, Kevin and Scott from Tecmark to come up with a Storyboard.

The basic idea would be to show a young man at work, doing the same task but in the years 1991, 2001 and now 2011. And how as the years have progressed, that task has become simpler.  We wanted the film to have a movie trailer feel, that grows in pace, building up to a final scene with bespoke animated graphics to show how people use mobiles for so many things in our modern world.

Once the final Storyboard had been agreed, we had to source props. We wanted  the same feel to each decade with subtle changes, for example Computers used, going from an old PC up to a new iMac. As we’re all football fans we used the nearest football tournament mug to the year, so Italy 1990, Euro 2000 and Africa 2010. There’s also a few other props on the desks, cassette walkman for 1991, Sony mobile phone for 2001 and an iPad for 2011.

We filmed it over 2 days and used local actor Danny Jackson, who we’d worked with before.

We are really happy with the final film and fits perfectly on Tecmark’s new website. We received  great feedback from Tecmark who have already used the video at trade shows as well as on their website.

We’re looking forward to working with Tecmark again in the future on video production jobs. To find out more about Tecmark and to see how the video compliments their new website, the link is below.

http://www.tecmark.co.uk/